The latest acquisition to the AFS Group portfolio accelerates growth and adds a new sales channel.
AFS Group, a top 5 independent flooring retailer, has acquired the assets and intellectual property of C&S Flooring a leading e-commerce hard surface retailer based in Rochelle, Illinois. C&S operates the Flooringmarket.com and Floorlife.com websites servicing 10,000 + customers a year.
As part of the acquisition, AFS will retain the entire C&S senior management team and the operations will continue to be based in Rochelle, Illinois.
Founded in 2005, by Roxanne Charnock and Robert Sandlin, Illinois based Flooring Market.com and Floorlife.com offers LVT, Laminate, Hardwood, Ceramic, accessories, and expertise to consumers and professionals across the country. The company has a strong reputation for service and expertise. They offer leading brands such Paramount, Mannington, Mohawk, Coretec, Daltile, Shaw, Laticrete, and Karndean, among others.
“We are excited to welcome the C&S team to our family” said Michel Vermette CEO of AFS Group. “We look forward to helping them grow and expand their business.”
“FlooringMarket.com completes the last major channel gap we have at AFS” said Jason Goldberg Founder and Chairman of the AFS Group. “I believe the unique expertise that the C&S team has combined with our warehousing, procurement, marketing, and information technology systems, combined with our growth initiatives will create an unrivaled nationwide provider for consumers and the pro customer alike.”
As part of the transaction AFS will make investments in increased marketing, inventory, and technology.
“We are very proud of what our team has accomplished and are excited to be joining Jason, Michel and the AFS family. AFS has the vision, capital, and expertise to help us become the premier online destination for flooring products” said Roxanne Charnock and Robert Sandlin Founders of C&S Flooring Group.
C&S main websites are www.flooringmarket.com and www.floorlife.com
